Study · Houston · October 2026

AI never names 87% of local businesses
in Houston

We checked 1,506 businesses in Houston across five local industries against ChatGPT, Gemini, Claude and Perplexity. 87.1% were never named by any of the four. Houston had the highest share of well-reviewed businesses left out: 58% of those with 1,000+ Google reviews were never named.

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The gap by industry in Houston

The share of businesses never named by any of the four assistants.

Dentists90.2%
Personal injury lawyers88.4%
Roofers85.0%
Plumbers83.8%
Med spas82.1%

Being well reviewed isn't enough

The sites AI cited most in Houston

The share of answers that cited each site at least once.

The local press counts too: the Houston Chronicle's site was cited in 8.9% of answers.

The assistants also rarely agree: 70% of the businesses they recommended here were named by only one of the four, so one check in one assistant says little.

What this means for agencies in Houston

Most owners here don't know whether AI names them, and many of the businesses it leaves out already have strong reputations. That gives you a specific finding to open a conversation with, and ongoing work to offer on the sites AI actually reads.

About these figures

From our study of 6,682 local businesses in 25 US markets, using Google's local listings and answers collected in October 2026. Answers change over time, so treat this as a snapshot. We don't publish business names.

Other cities: New York · Los Angeles · Chicago · Phoenix

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