Study · New York · October 2026

AI never names 89% of local businesses
in New York

We checked 1,627 businesses in New York across five local industries against ChatGPT, Gemini, Claude and Perplexity. 88.9% were never named by any of the four. New York had the largest gap of the five cities, and its 95.6% for personal injury lawyers was the highest of all 25 markets.

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The gap by industry in New York

The share of businesses never named by any of the four assistants.

Personal injury lawyers95.6%
Roofers87.1%
Plumbers86.8%
Med spas84.8%
Dentists81.7%

Being well reviewed isn't enough

The sites AI cited most in New York

The share of answers that cited each site at least once.

A city government site, NYC.gov, was among the most-cited sources, a reminder that AI reads more than review sites.

The assistants also rarely agree: 73% of the businesses they recommended here were named by only one of the four, so one check in one assistant says little.

What this means for agencies in New York

Most owners here don't know whether AI names them, and many of the businesses it leaves out already have strong reputations. That gives you a specific finding to open a conversation with, and ongoing work to offer on the sites AI actually reads.

About these figures

From our study of 6,682 local businesses in 25 US markets, using Google's local listings and answers collected in October 2026. Answers change over time, so treat this as a snapshot. We don't publish business names.

Other cities: Los Angeles · Chicago · Houston · Phoenix

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